Jessica Stokes
I drive value by building stellar products that users love. To further my education and strengthen my skillset, I am now pursuing my M.S. in Human Centered Design and Engineering at the University of Washington where I will dive deeper into the intersection between emerging technologies and the people who use them.
Most recently, I designed experiences for over 2.8 million learners at Corporate Finance Institute, the #1 rated online provider of finance education. Before that, I developed new B2B/B2C features and product enhancements for EnterpriseAlumni, which powers the alumni networks of the world’s largest organizations.
Explore a few of my recent projects, learn more about me, and keep in touch!
UI/UX | Artificial Intelligence | SaaS | B2C
Improved Course Player interface to support an enhanced AI-powered chatbot, resulting in a 40% increase in the percentage of active users who engaged with the chatbot and a 9% decrease in Program Specialist support requests.
UI/UX | Data-Driven | Growth Design | SaaS | B2C
Created new iOS/Android interfaces to support the launch of podcasts in mobile app, contributing to a 7% increase in the amount of time spent on the app per user per week and an 11% increase in overall number of users per week.
UI | Data-Driven | Growth Design | SaaS | B2C
Designed dynamic recommendation system to provide learners with customized guidance, which significantly increased the percentage of users who began courses and contributed to +7% subscription rate and +5% DAU growth.
User Research | Growth Design | SaaS | B2C
Interviewed Corporate Finance Institute learners to obtain insight into why learners subscribe and how to make CFI more valuable.
UI/UX | 0→1 | SaaS | B2B
Empowered alumni management teams to seamlessly configure their own integrations by designing a robust, responsive experience.
UI/UX | Mobile | 0→1 | SaaS | B2C
Designed an infrastructure for 125,000+ EnterpriseAlumni users to connect and collaborate on desktop, mobile web, and mobile app.
UI/UX | 0→1 | SaaS | B2C
Owned end-to-end design process for corporate leaders network, successfully launched within a tight 6-month deadline, and attracted users from 50+ Fortune 500 companies, including IBM, P&G, and BlackRock.