Jessica Stokes
After years of discussion and months of meticulous planning, I’m currently taking a yearlong career break with my husband to live out our longtime dream of traveling around the world! We’re traveling through 43 countries across all 7 continents!
In my typical life, I drive value by building stellar products that users love. Most recently, I designed experiences for over 2.8 million learners at Corporate Finance Institute, the #1 rated online provider of finance education. Before that, I developed new B2B/B2C features and product enhancements for EnterpriseAlumni, which powers the alumni networks of the world’s largest organizations.
I’ll be ready to dive back into product design this fall. Until then, explore a few of my recent projects, learn more about me, and keep in touch!
UI/UX | Artificial Intelligence | SaaS | B2C
Improved Course Player interface to support an enhanced AI-powered chatbot, resulting in a 40% increase in the percentage of active users who engaged with the chatbot and a 9% decrease in Program Specialist support requests.
UI/UX | Data-Driven | Growth Design | SaaS | B2C
Created new iOS/Android interfaces to support the launch of podcasts in mobile app, contributing to a 7% increase in the amount of time spent on the app per user per week and an 11% increase in overall number of users per week.
UI | Data-Driven | Growth Design | SaaS | B2C
Designed dynamic recommendation system to provide learners with customized guidance, which significantly increased the percentage of users who began courses and contributed to +7% subscription rate and +5% DAU growth.
User Research | Growth Design | SaaS | B2C
Interviewed Corporate Finance Institute learners to obtain insight into why learners subscribe and how to make CFI more valuable.
UI/UX | 0→1 | SaaS | B2B
Empowered alumni management teams to seamlessly configure their own integrations by designing a robust, responsive experience.
UI/UX | Mobile | 0→1 | SaaS | B2C
Designed an infrastructure for 125,000+ EnterpriseAlumni users to connect and collaborate on desktop, mobile web, and mobile app.
UI/UX | 0→1 | SaaS | B2C
Owned end-to-end design process for corporate leaders network, successfully launched within a tight 6-month deadline, and attracted users from 50+ Fortune 500 companies, including IBM, P&G, and BlackRock.